1.How might the different characteristics (such as larger but fewer buyers; deri

1.How might the different characteristics (such as larger but fewer buyers; derived demand; and higher levels of demand fluctuation) of business-to-business markets affect the relational selling activities of salespeople:
2.What are the implications for a salesperson if, when making a sales call, he or she discovers that there is no needs gap present? Illustrate your answer with an example.
3. In many ways recruiting is a lot like buying a product. Accordingly, the recruiting process is very similar to the buying process. To compete this assignment, you will need to do two things.
Identify the type of job you would like to obtain after graduation. (IT SPECIALIST OR BUSINESS OWNER)
Describe each of the phases of the buying process (outlined in the chapter) in the context of recruiting for the desired position.
For example, in phase one, you would describe how the position became available. In phase two, you would describe the qualifications and desirable characteristics the recruiter will look for in candidates. Make sure the assignment has completed phases 1-8.
What is meant by “having a global vision?” Why is it important?
Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing standardization. What are the pros and cons of this strategy?
What are some of the advantages and potential disadvantages of entering a joint venture?
Discuss the NFL’s current strategy for global market entry. How has this strategy changed and why did the NFL make these changes?
Discuss the major environmental challenges that the NFL has encountered and how they have addressed these.
Select one of your favorite retailers and identify the characteristics of its target market. Does the retailer successfully target its market? Explain your response and provide examples to support your view. (RETAILER: WALMART)
If you were to create a perceptual map for a product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?
Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)? Indicate the P’s through a chart style. (MAKE SURE THE COMPANY IS IN THE UNITED STATES)