A customer’s choice to make a purchase is linked to how that customer views a company’s brand. The company’s brand, along with its products, services, and its customer service, contribute to the customer’s perception of brand equity. Brand equity is an intangible value that the customer believes is the worth of the brand. A quality product that is durable will have a higher brand equity than a product that is not we

• PostedAugust 5, 2024
• AuthoradminX
• Length97 words
• Reading time1 min