Answer the following questions based on the article attached. One answer for each question. 300 words total.
1.Why is a strategic plan important for social media? Identify three reasons why a strategic plan is necessary for a social media campaign.
2.What is the difference between a goal statement and an objective statement?
3.What are the components of a social media communication audit?
4.Identify the five concepts of a SWOT analysis. Where do strategic implications come into play for a social media campaign?
5.What different strategies can be incorporated in a strategic plan in social media, and why is each of these important?
6.What are some of the elements involving insights? What are the ways in which insights are brought into a social media strategic plan?
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