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Combine Matrices (attached), Historical Financial Statement Analysis (attached) and Projections, NPV to create a comprehensive case study on AIRBNB. Excel spreadsheets

 Combine Matrices (attached), Historical Financial Statement Analysis (attached) and Projections, NPV to create a comprehensive case study on AIRBNB. Excel spreadsheets with coast analysis attached.  


Your Case Study: Projections, NPV, Compilation Assignment paper must include:

12. Projected Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) for 3 years into the future. This must be broken down by year into two (2) columns: 1 column without your strategy and 1 column with your strategy. The without column should serve as the basis for your with strategy column and only those financial statement accounts that will be changed, based on your strategy, should be impacted.

13. Include Projected ratios for the without and with strategy by year. Discuss how these ratios compare and contrast with the historical findings.

14. Cost Analysis completed on an Excel tab that outlines the cost that will be incurred to implement the strategy. This information should correspond with the With Strategy on the Projected Financial Statements, linking of cells to the financial statements is encouraged.

15. Net Present Value analysis of proposed strategy’s new cash flow – you may also use Excel to solve for this. From the income statement the change in operating income between your with and without strategy should serve as your cash inflow for each year.
NOTE: To construct the first cash flow (cf1) the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT (Operating Income on the Income Statement) and that figure will be your cfn for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).

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Historical Financial Statements Analysis






Historical Financial Statement Analysis


The critical examination of financial statements serves as an indispensable tool for gauging a company’s operational success and devising strategic growth plans. This process entails a thorough review of past and current financial data to project future performance. It scrutinizes various performance indicators — profitability, liquidity, solvency, and operational efficiency — yield insights into a firm’s competitive edge. Comparative analysis further enhances its utility, providing context within the broader industry framework. Thus, this report offers a comprehensive analysis of Airbnb Inc.’s financial statements to elucidate its strategic positioning. Additionally, the analysis will place Airbnb Inc.’s performance in relief against that of its industry counterpart, Expedia.

           In corroborating the significance of financial statement analysis as a cornerstone of strategic business evaluation, Fridson and Alvarez (2022) assert that the in-depth study of financial ratios and trends is foundational to assessing a company’s financial health. Such scrutiny provides pivotal insights into profitability margins, asset utilization, credit management, and investment returns. This analytic process is not limited to intra-company assessment but extends to benchmarking against industry peers, as underscored by Robinson et al. (2020), who emphasizes the necessity of international comparability in financial performance metrics. This comprehensive approach to financial analysis is crucial in understanding Airbnb Inc.’s market positioning and operational dynamics in relation to Expedia, highlighting areas of competitive advantage and potential growth trajectories. The analytical methodologies applied herein are informed by authoritative sources in the field of financial scrutiny, ensuring a rigorous and robust comparative framework for evaluation.

Profitability Ratios

Evaluating the company’s capacity to generate revenue and profits is critically anchored on the analysis of profitability ratios. Fattoyev (2024) delineates the direct correlation between robust profitability metrics and the prospects for corporate expansion, postulating that substantial profit levels serve as a magnet for investment, enhancing the company’s reinvestment potential through retained earnings. Core to this financial scrutiny are the net profit margin, return on equity, and return on assets, each providing a distinct vantage point on economic performance. The net profit margin offers insight into the percentage of revenue that remains as profit after all expenses are accounted for, while return on equity measures the profitability generated from shareholders’ investments and return on assets assesses the efficiency with which a company utilizes its assets to generate earnings. Collectively, these ratios reflect the company’s current financial efficacy and imply its capacity for future wealth creation.











Net profit





Return on Equity





Return on assets





The profitability analysis reveals that Airbnb Inc. has experienced a substantial increase in net profit, escalating from 22.5% in 2022 to an impressive 48.3% in 2023. This surge underscores the company’s growing revenue and sharpening edge in the competitive market landscape. Additionally, there has been a marked improvement in Airbnb’s return on equity and return on assets, further attesting to its financial fortification in 2023.

In stark contrast, Expedia’s financial performance is lackluster compared to Airbnb’s robust profitability. Expedia’s modest net profit margin and return on assets are overshadowed by a concerning negative return on equity, suggesting that shareholders have encountered losses on their investments.

This pronounced disparity in financial outcomes between Airbnb and Expedia significantly amplifies Airbnb’s competitive stature and bolsters its pursuit of sustainable revenue and profit augmentation. The projected net profit margin of 48% in 2023 reflects Airbnb’s strategic commitment to optimizing its platform for host revenue generation. It strategically allocates a portion of each transaction for reinvestment and corporate endeavors. This financial projection is not merely an indicator of the company’s fiscal health but also an emblem of its strategic intent to cultivate a profitable ecosystem for its stakeholders.

Liquidity Ratios

Effective management of working capital is pivotal to a company’s growth trajectory as it guarantees the availability of adequate cash flow to sustain business operations. Fridson and Alvarez (2022) highlight the imperative of assessing a firm’s liquidity position to strike an optimal balance between its current assets and liabilities. Liquidity ratios, which are often employed in this evaluation, provide crucial insights into a company’s capacity to meet its short-term obligations. These ratios are indispensable for gauging the immediate financial health of an organization, as they reflect the efficiency with which a company can liquidate assets to cover debts, thereby ensuring operational stability and financial agility.


Liquidity Ratio









Current Ratio





Working Capital





Airbnb’s liquidity metrics, specifically the current ratio and working capital balance, elucidate the company’s strong financial condition. The current ratio, which stood above the threshold of 1 in both 2023 and 2022, indicates that Airbnb’s current assets surpass its current liabilities, highlighting the company’s ability to fulfill its short-term financial obligations promptly. This ratio is a fundamental indicator of Airbnb’s adept liquidity management, ensuring the company maintains a buffer to meet imminent liabilities.

Further reinforcing this perspective is Airbnb’s working capital position, which showcases a surplus of current assets over current liabilities, thus fortifying the company’s potential for growth. Such a financial cushion is vital for a company’s operational continuity and strategic initiatives. The liquidity position of Airbnb is a testament to the company’s strategic commitment to maintaining fiscal discipline and ensuring liquidity resilience.

Conversely, Expedia’s liquidity status presents a stark contrast. The competitor’s liquidity analysis reveals a scenario where current liabilities overshadow current assets, signaling weaker working capital management. This fiscal imbalance can erode a company’s competitive edge by impeding its ability to capitalize on growth opportunities and respond to financial difficulties. In this context, Airbnb’s solid liquidity foundation positions it favorably within the industry and strengthens its dominance over competitors facing capital constraints.

Leverage Ratio

Leverage ratios are essential financial indicators for assessing a company’s capability to meet its long-term debt obligations. These metrics are critical as they delve into the company’s capital structure, examining the proportion of debt relative to equity. In doing so, leverage ratios provide insight into the methods and means by which a company finances its operations and appraises the organization’s risk profile. The degree of leverage implicates both the potential for higher returns to equity investors and the risk of financial distress. This analysis, therefore, is not merely a reflection of a company’s present financial obligations but also a prognostic tool that gauges the sustainability of its economic practices over time.Top of FormBottom of Form


Leverage Ratio



Competitor – Expedia






Debt Ratio





Debt to Equity Ratio





Times Interest Earned ratio





Airbnb’s prudent capital management is evidenced by its debt and debt-to-equity ratios, which underscore a robust financial standing. The prevalence of equity over debt in Airbnb’s capital structure serves as a bulwark against financial risk and acts as a catalyst for growth. An equity-centric approach affords Airbnb the latitude to reinvest profits into its operations without the burden of substantial interest payments, thus alleviating pressure on its revenue streams.

Moreover, the company’s times interest earned ratio reaffirms its capability to service long-term debt, illuminating its sound financial strategy. Such a strategy fuels Airbnb’s expansion, broadens its consumer base, and cements its competitive position in the marketplace. The flexibility inherent in Airbnb’s platform, which allows for curating unique vacation experiences, augments its appeal and corresponds with the contemporary consumer’s penchant for tailored services.

In contrast, Expedia Group exhibits a less favorable financial composition, with a gearing position that suggests a greater reliance on debt financing. This elevated debt-to-equity ratio flags increased financial risk and potential encumbrances to revenue due to higher interest obligations. Additionally, a lower times interest earned ratio implies that Expedia might need help with its long-term debt obligations, pointing to an unbalanced capital structure that could detract from its competitive edge within the industry. This comparison highlights the strategic advantage of Airbnb’s financial decisions in relation to its industry rivals.Top of Form

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Activity Ratio

Robinson et al. (2020) emphasizes the importance of effective receivables management, stating that it is instrumental in ensuring the availability of cash flow necessary for business operations, thereby supporting potential growth. This aspect of financial management is particularly crucial for customer-centric organizations like Airbnb Inc., where the provision of exemplary service is a primary driver of expansion. The efficient management of receivables thus serves as a vital component in the optimization of cash flow, directly influencing the ability of such companies to reinvest in service enhancement and customer satisfaction initiatives.


Activity Ratio



Competitor – Expedia






Activity Ratio Turnover





Days Sales in Receivable





The days sales in receivable analysis indicates that Airbnb Inc. has a protracted receivables collection period, averaging over 200 days in 2022 and 2023, in stark contrast to Expedia’s more efficient average of fewer than 81 days. This metric suggests that Airbnb may be experiencing inefficiencies in its receivables collection processes. Such a prolonged collection period can potentially precipitate liquidity challenges, culminating in cash flow shortages that could impede day-to-day operations.

Even with this apparent inefficiency, a holistic evaluation of Airbnb’s financial strategies reveals alignment with the company’s expansion goals. Airbnb’s adoption of dynamic pricing is a testament to its commitment to sustainable financial health. This nuanced pricing mechanism differentiates individual and professional hosts and is meticulously calibrated to harmonize with host capabilities and guest expectations, thereby maximizing occupancy rates and diversifying revenue streams. Despite the elongated days sales in receivable, this strategy appears to be consciously designed to bolster the company’s financial robustness and support its long-term strategic objectives.

Price- Earning- Ratio


Price -Earning- Ratio



Competitor – Expedia






Price Earnings Ratio





The price-earnings (P/E) ratio is a salient metric investors utilize to assess the attractiveness of investment opportunities. Fridson and Alvarez (2022) articulate that this ratio signifies the amount investors are willing to pay for every dollar of earnings, thus serving as an indicator of market expectations. A lofty P/E ratio may suggest that a company’s stock is perceived as overvalued when juxtaposed with its anticipated earnings.

In 2022, Airbnb’s P/E ratio was recorded at 53.91, surpassing its competitor’s ratio of 40.37. This disparity suggests that Airbnb’s stock was deemed overvalued compared to that of its competitor that year. Conversely, in 2023, the scenario inverted, with Airbnb’s P/E ratio decreasing to 21.84, while its competitor’s ratio escalated to 28.59, indicating a potential undervaluation of Airbnb’s stock relative to the competitor.

Notably, since earnings are a critical component of the P/E ratio, it is imperative to consider them in the broader context of financial health. The preceding analysis has demonstrated that Airbnb has a more substantial earnings foundation than its competitor, which could render the company a more enticing prospect for investors. In light of Airbnb’s robust earnings, this comparative undervaluation suggests that its stock may present a favorable investment opportunity in the market.


The financial statement analysis conducted for Airbnb Inc. corroborates the company’s solid and formidable financial standing. The profitability assessment particularly underscores the company’s superior profit generation compared to its competitors, reflecting efficient operational management and a compelling business model. The financial statement analysis of Airbnb Inc. offers a lucid depiction of the company’s financial vitality and strategic insight. Robust profitability margins, as delineated by Fridson and Alvarez (2022), are complemented by a liquidity strategy that underscores the company’s adeptness in maintaining financial solvency and preparedness for growth. The strong capital structure favoring equity over debt minimizes fiscal risk, as Robinson et al. (2020) highlighted, and positions the company for sustained economic success. As examined by Abrate et al. (2022), Airbnb’s dynamic pricing strategy further illustrates the company’s innovative approach to maximizing revenue and occupancy rates, tailoring experiences to meet consumer demands.

The contrast with Expedia Group Inc., especially in terms of leverage and liquidity, accentuates Airbnb’s financial prudence and agility in navigating the complexities of the contemporary market. The findings align with broader research suggesting that Airbnb’s strategic initiatives and financial practices secure its competitive edge and enhance its capacity to thrive amidst the evolving dynamics of the sharing economy (Kashanizadeh et al., 2023). Hence, the comprehensive financial analysis underscores Airbnb’s foresight in capital management, customer-centric service offerings, and strategic pricing—all of which converge to fortify its position as an industry leader and an attractive prospect for investors.

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Abrate, G., Sainaghi, R., & Mauri, A. G. (2022). Dynamic pricing in airbnb: Individual versus professional hosts. Journal of Business Research, 141, 191–199. https://doi.org/10.1016/j.jbusres.2021.12.012

Fattoyev, E. (2024). The Companies Financial Condition Analysis .  Modern Science and Research3(1). Retrieved from https://inlibrary.uz/index.php/science-research/article/view/28144

Fridson, M. S., & Alvarez, F. (2022). Financial statement analysis: A practitioner’s guide (5th ed.). John Wiley & Sons, Inc.

Kashanizadeh, Z., Khanagha, S., Alexiou, A., & Volberda, H. (2023). The dynamics of new sharing economy ventures strategies and Ecosystem Legitimacy: The case of airbnb. R&D Management. https://doi.org/10.1111/radm.12649

Robinson, T. R., Henry, E., & Broihahn, M. A. (2020). International Financial Statement Analysis (3rd ed.). John Wiley & Sons, Inc.



The post Combine Matrices (attached), Historical Financial Statement Analysis (attached) and Projections, NPV to create a comprehensive case study on AIRBNB. Excel spreadsheets first appeared on Writeden.

Cover – USD ($) $ in Billions 12 Months Ended
Dec. 31, 2023 Feb. 02, 2024 Jun. 30, 2023
Document Information [Line Items]      
Document Type 10-K    
Document Annual Report true    
Current Fiscal Year End Date –12-31    
Document Period End Date Dec. 31, 2023    
Document Transition Report false    
Entity File Number 001-39778    
Entity Registrant Name Airbnb, Inc.    
Combine Matrices (attached), Historical Financial Statement Analysis (attached) and Projections, NPV to create a comprehensive case study on AIRBNB. Excel spreadsheets
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