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Complete a short write-up of that article (~500 words). You must include: • A co

Complete a short write-up of that article (~500 words). You must include:
• A copy of the newspaper/magazine article should be uploaded, or the url.
• A complete citation and the source and date of the article should appear at the top of
the summary.
• For each weekly summary brief, the article summarized must have been published
within 2 weeks of the summary date.
• In your brief, you should summarize the article and identify the marketing outcome
(such as the success or failure of the new product or venture).
• You should also discuss how the underlying issue relates to one of the marketing topics
discussed in class or in the textbook (i.e., what marketing concepts or text materials
explain the outcome)
• Include your own opinion on the issue.

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