Contemporary Issues and Debates in Health and Social Care
• Aim
• Understand how information relating to health and social care gives rise to
issues of concern to the public
Media Shaping Public Debate
• Setting agendas and focusing public interest on particular subjects
• Shaping the Content
• Media accounts created by :
• Social group
• Political institutions
• other interest groups such as lobbyists and the public relations industry
Media Content Analysis
• What we are told and not told – is therefore a prime concern
• The relationship of media content to audiences is not singular or one-way
• News programming and Press Coverage Analyses :
• Some news may be referenced only occasionally
• Some news occupy a much more dominant position
• being highlighted in news headlines or in interview questions or editorials
Media Content Analysis-Assumptions
• Assumptions about Social relationships :
• Motivations
• Cause and effect
• Responsibility
• Consequence
Media Content Analysis- Migration Assumptions
• The Motive- Constructed as economic advantage.
• The Cause : Inadequate laws or Poor administrative Structures
• The Effect : Uncontrolled flood
• The responsibility is with politicians for failing to stop the flood
• The consequences are that great burdens are placed on British society
Perspectives Analyses-Qualitative Approach
• Marginalizing Some Perspectives
• Promoting Some perspectives (Philo & Berry, 2011)
Perspectives Analyses-Quantitative Approach
• Counting the use of specific phrases and meaningful terms
• Exact language used to develop specific themes and the manner in which
the dominance of some was established (Briant et al., 2011; Philo, 1990; Philo
& Berry, 2004, 2011)
Conflicting Ideologies-Battle for legitimacy
• Labour party and Social Democracy :
• Believe that free market profiteering should be curbed
• Believe that the people as a collective should own key sectors of industry and
commerce
• Believe that the rights of working people should be defended.
Conflicting Ideologies-Battle for legitimacy
• Conservative party and Individualism
• The bulk of the British press is privately owned
• The free market and deregulation has consistently been supported by the Murdoch- owned
press :
• The Sun
• The Times
• Daily Telegraph
• Daily Mail
Reference
• Philo, G. (2010, August 15). Deficit crisis: Let’s really be in it together. The Guardian. Retrieved
from
• http://www.guardian.co.uk/commentisfree/2010/aug/15/deficit-crisis-tax-the-rich
• Briant, E., Philo, G., & Watson, N. (2011). Bad news for disabled people: How the newspapers are
reporting disability (Report). Retrieved from Inclusion London website:
http://www.inclusionlondon.co.uk/domains/inclusionlondon.co.uk/local/media/downloads/bad_ne
ws_for_disabled_people_pdf.pdf
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