Course Duration: 12 weeks I. Description The Capstone is a culminating course de

Course Duration: 12 weeks
I. Description
The Capstone is a culminating course designed for EMBA students in their final semester. The
course offers an opportunity for students to apply the knowledge and skills they have acquired
throughout their EMBA program to solve real-world business problems. Students will have the
option to choose from one of two project options.
The course will focus on the development of key competencies, including critical thinking,
problem-solving, and decision-making, as well as effective communication and collaboration
skills. Students will work individually and will have the opportunity to seek guidance and feedback
from their supervisor.
Project Options:
A. Scientific Research
B. Business Simulation
A. Scientific Research: Students selecting this option will conduct a scientific study on a business
problem, utilizing a typical research structure, including introduction, research hypotheses,
methodology, discussion, recommendation, limitation, and conclusion.
B. Business Simulation: Students selecting this option will create a full business plan for a new
startup business, including necessary evaluations and decisions about product design, marketing,
finance, and other aspects of the business. Students will be required to conduct thorough
situation analysis, and industry and environmental analysis. The analysis will include a variety of
models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix, Balance
Scorecard, and others, to identify potential strategic solutions.
Students will rely on the knowledge gained from all courses taken during their EMBA journey
including economics, finance, organizational behavior, strategic management, and more, to
make strategic decisions and develop an effective and realistic business plan.
II. Learning Outcomes:
A. Knowledge and Understanding
1. Demonstrate an understanding of business and management knowledge to
independently identify a business problem and determine its scope and scale, whether
through research or analysis of a real-world business case.
2. Apply business knowledge and insights to make informed strategic and tactical decisions.
B. Skills
3. Develop effective and persuasive written and oral communication skills in expressing
ideas, research findings, and recommendations.
4. Develop sound solutions and recommendations to business and social problems and/or
opportunities by researching, analyzing, synthesizing, and evaluating information using
qualitative and quantitative analytical reasoning.
C. Values
5. Develop an understanding of ethical principles and practices and apply them in complex
and ambiguous situations.