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Explain the reasons (e.g., COVID, etc.) for the talent in transportation. Be sure to discuss the recent bankruptcy of Yellow Transportation (a 100-year-old company) and the effects on the transportation industry.

Follow the attachment with the instructions that are given. MUST FOLLOW THE PAPER RUBRIC.

Requirements: 8 pages total

SCM 320-001

Transportation Analysis

Fall 2023

Conduct an analysis of the company’s transportation operations. Due Date: November 8th, 2023.

NB. This is a Business-style memo or report to be presented to the CEO or decision-maker(s) in the company. You are to assume the role of a consultant.

NB2: You will also present your report in class.

Warehouse Analysis

Select a company. Distinguish between asset-based carriers (i.e., those companies that own their transportation assets, e.g., Walmart) and non-asset-based carriers (i.e. those companies that contract for transportation services, e.g. Walmart). N.B. Both Walmart and Target own their own fleet but also contract for transportation services.

Explain the reasons (e.g., COVID, etc.) for the talent in transportation. Be sure to discuss the recent bankruptcy of Yellow Transportation (a 100-year-old company) and the effects on the transportation industry.

Discuss the effects of proposed transportation regulatory (federal and state) policies on the industry.

Distinguish between and among the various kinds of trucking services. E.g., LTL or FTL.

Summarize recent pricing for transportation services (please include graphs and figures) in your report. NB. Graphs, figures and tables must not be larger than a quarter page.

Explain ways in which managers from various parts of the supply chain (Manufacturing, Logistics, i.e., Warehousing, and Purchasing) could use the information provided in your report.

Firm Performance

Then using company level data assess the company’s performance using the following metrics: Return on Assets (ROA) and Return and Investment (ROI).

Guidance

As you conduct your analysis, consider the following questions as a guide:

What is the company’s transportation management strategy?

What is the company’s mode selection and pricing strategy?

Does the company manage its own fleet or has it outsourced management to a third party?

What technology, software and hardware systems does the company use to manage its fleet? E.g., Does the company use an Electronic Data Interchange (EDI)?

Possible Data Sources

US Department of Transportation

 — for company and industry data. Use 2017 Economic Census

Companies’ websites

Securities and Exchange Commission – to view companies’ 10K.

Wall Street Journal

American Trucking Association

Your report must be in the APA format, Times New Roman, 12pt font, and should not be more than ten (10) pages – including title page, references, and appendices.

Suggested Report Structure

Title Page

I. Executive Summary

Highlight findings.

II. Introduction

Discuss the company and its warehousing needs.

Discuss the company in terms of size (number of employees), revenue, etc.

III. Discussion/Analysis

Evaluate the company’s organizational structure and strategy.

Does the company’s transportation infrastructure allow the company to meet its strategic objectives?

Discuss the company’s financial position, i.e. How is the company performing financially?

IV. Conclusions

State your findings.

V. Recommendations

Suggest strategies.

VI. References

VII. Appendices

Rubric for Grading Final Project


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