For your Unit 5 assignment, compose a narrative essay (minimum 1500 words) in which you address and discuss the questions listed below. Use at least four scholarly sources and demonstrate a thorough understanding of the course material. Cite your sources in APA format.
Using APA format and at least four APA formatted references and citations, choose a brand which uses social publishing to serve as the focus of your answers to the questions below:
What is the relationship between social publishing and content marketing? How do you categorize the brand’s socially published content?
Propose a specific concept for a new piece of content the brand could publish in social channels (i.e., type, topic, channel, engagement device). Justify your proposal in terms of its ability to meet the brand’s marketing objectives.
Evaluate the brand’s last five posts in one social publishing channel (e.g., its blog). What percentage of the posts is filler content versus original content? What are the implications in terms of audience engagement, network effects, and brand positioning?
Should the brand publish on its owned media and promote the content on other social network sites (driving traffic back to its owned site) or publish directly to social network channels? Explain.
What should the role of user-generated content (UGC) be in the brand’s social publishing strategy?
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