Consumer Decisions
Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below:
· What is the brand that you purchase repeatedly?
· How often do you buy the product or use the service?
· How did you first become aware of this brand and why did it appeal to you?
· Where do you see this brand advertised or discussed?
. Online? Through which channels?
. Offline? At what locations?
· How does this brand satisfy your needs and align with your values?
· Have you recommended this brand to any friends or family members?
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