IMAT5211 E-Commerce Systems Assignment – Group 1 Easy Jet A Critical Analysis o

IMAT5211 E-Commerce Systems Assignment – Group 1 Easy Jet
A Critical Analysis of your E-Commerce Organisation Throughout the module, your group has been applying the concepts of E-Commerce to your assigned organisation. As an individual, you are required to write a report, based on a critical analysis of your organisation. Your report should include the following:
1. Business overview: Provide an introduction and business overview of your organisation including the: name, vision and mission, products/services, targeted customers, and organisational structure (in the form of a diagram).
2. Conduct a SWOT analysis of the current state of your organisation, in relation to the application of e-commerce. Present your results in a 2 X 2 matrix table.
3. Discuss the following key elements of your organisation’s business model:
a. Value Proposition
b. Revenue Model
c. Market Opportunity
d. Competitive Environment
e. Competitive Advantage
4. Online marketing has been transformed by social, mobile and local marketing.
a. Discuss how your organisation applies online marketing to reach its targeted market, using the Social Marketing Process. In your discussion, explain how mobile and local marketing may support the social marketing process of your organisation.
b. What recommendations can you propose for your organisation to improve their effectiveness in using social marketing?
5. Select any four (4) unique features of e-commerce, and discuss the ethical, social and/or political implications for your organisation.
Case study: EasyJet