Instructions Download the following: Week 7 Assignment Sample [PPTX] to see an example of a completed assignment. Week 7 Assignment: Principles and Concepts of Marketing Template [PPTX] to your computer and Save As using the following identifier: LastName_FirstName_Week7_Assignment. Select one of the following marketing failures: Crystal Pepsi was set to become a billion-dollar idea as customers were more focused on healthier drink options of the day. Instead, it was a colossal flop. Less than a year after the commercial hit the airwaves, the drink was removed from shelves. Crystal Pepsi became a cultural laughingstock and was later dubbed one of the biggest product failures of all time by TIME Magazine. People wanted a healthier choice. Pepsi’s motto of “Go Big” was ringing in the marketing executives’ and research department’s ears. Marketing executives and researchers knew they had to deliver something. Eventually, marketers and researchers settled on a mix of sugars and salts and a secret substitute for the caramel-brown color and flavor. Even now, the secret substitute remains a mystery. The goal was to make a caffeine-and-preservative-free clear soda that tastes like the original Pepsi but wouldn’t eat into its sales. The choice of marketing the new flavor as “healthy” was misleading. To achieve the quick turnaround results demanded by the company, the product was made with high fructose corn syrup and had roughly the same number of calories. The product was not as it was advertised, “pure” and “natural”. https://www.mashed.com/111261/crystal-pepsi-flop/
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