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INTRODUCTION Chapter 5 discusses an economics concept that measures purchasers’

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INTRODUCTION
Chapter 5 discusses an economics concept that measures purchasers’ and sellers’ responsiveness to the market’s changes, also called elasticity. Elasticity is vital in economics because it allows people who buy and sell products and services to know the quantity utilized when the price changes. Governments use elasticity when creating policies that may affect production within the markets. Policies may include how goods are taxed and how they may impact businesses and consumers.
There are different types of elasticity, depending on supply and demand. One type is the price elasticity of demand, which measures the responsiveness of quantity demanded to a change in cost for goods or services. It guides companies in deciding to increase or decreases the prices of their goods and services. Another type is the price elasticity of supply calculates the responsiveness of change in quantity supplied to a change in price.
In Unit 5, you will learn several elasticity equations that will help in comprehending the concept. You will explore the impact price changes in goods or services have on customers’ consumptions. As a student of microeconomics, you will be able to recognize elasticity in your daily shopping routine. For example, you may have to choose if buying milk is necessary due to its price increase.
READING ASSIGNMENT
1. Greenlaw, S. A. & Shapiro, D. (2018). Principles of microeconomics, 2e. Open Stax Rice University. https://d3bxy9euw4e147.cloudfront.net/oscms-prodcms/media/documents/Microeconomics2e-OP.pdf
Read Chapter 5
Video Resources
2. Market Power. (2019 Aug. 20). How to understand elasticity (Economics). [Video]. Youtube
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I. Refer to the Unit 3 Learning Journal Elasticity Tables document to complete the assignment.
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