Just recently, Anehuser-Busch decided to do a marketing campaign with a male who has identified as a female. The marketing campaign did not go as planned, and it seems as though Bud Light did little to no research before the marketing happened, and the sales and market price have decreased. Some reports even show that Bud Light is no longer the best-selling beer in America. One of the heirs has stated he would be willing to buy back a portion of the company.
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