Learning Goal: I’m working on a communications report and need the explanation a

Learning Goal: I’m working on a communications report and need the explanation and answer to help me learn.
Note: Be certain that you review the Organizational Identity & Image lecture FIRST.
Imagine that you work for a marketing firm and you are hoping to be hired by a new organization to help promote them and their new product/service. The public Image of the new company and their product/service is yours to create. You will need to make a creative presentation (albeit, in written, essay form) regarding this proposed image, and your suggested efforts to establish that image in the minds of the public. Picture that you are making this presentation to the new company’s board of directors at a “pitch meeting” and the board is going to choose between your marketing firm and two other marketing firms that are also vying for their business. Write this essay exactly as you might actually “say” things during a live “pitch.” So you will want it to be upbeat, exciting, and compelling. Include sketches, graphics, photos, whatever will help sell your ideas, including a graphic/image of the logo. (Don’t worry…your artistic ability will not be a factor in evaluation.)
Your first step is to select ONE of the four products or services below:
Products and Services (Choose ONE)
Frozen pizza that retains a 5% alcohol content, even when baked.
Caffeinated breakfast cereal.
Proxy Break-up Service (a paid representative will meet with a significant other and break-off the relationship for the customer).
Hover-shoes (float on a cushion of air – supports individuals up to 300 lbs.)
Your presentation should include ALL of the integrated marketing elements listed below. You will need to:
Create a Name for the new company.
Create a Name for the new product/service (Different from Company name)
Create a Slogan for the new company and/or product.
Create a Logo for the new company/product.
Identity Company Colors that will be used in your marketing efforts. Also explain why the specific colors were selected.
Include how the marketing efforts will establish a sense of Legitimacy.
Identify who the target market for the new product/service should be (demographics). Be very specific. (age, income level, gender, etc.) Don’t just say “it’s for everyone.” It really shouldn’t be.
Articulate the specific Image that your marketing firm is going to project for the new company and their product/service. In doing so, identify at least FOUR qualities or characteristics of the new company/product that you hope to create in the minds of the public (i.e., “Safe,” “Trustworthy,” “Innovative,” etc.). Also, be sure to explain HOW your organization will communicate these specific characteristics.
Identify at least FOUR things that your marketing company will do to promote the desired organizational image, NOT INCLUDING electronic, print, or online advertising. For example…when you go to a supermarket and an associate is offering “free samples” of a new product to shoppers, this is an effort to promote the new product in a manner that is NOT print, electronic, or online advertising.
This assignment should follow the guidelines for Formal Essays including 750 word minimum, writing mechanics, etc.)
Requirements: Minimum 750 words | .doc file
ATTACHMENTS
lecture_10___organizational_identity_and_image.docx