MARKETING STRATEGY PAPER ASSIGNMENT INSTRUCTIONS OVERVIEW Development of a Marke

MARKETING STRATEGY PAPER ASSIGNMENT INSTRUCTIONS
OVERVIEW
Development of a Marketing Strategy provides an organization with a pathway to achieve its
strategic objectives while utilizing their scarce resources on the best possible opportunities to
maximize their return on investment while at the same time providing needed services to the
healthcare consumer. Strategy helps the organization to discover its competitive edge in their
market as well as enabling the organization to target the correct customer base for maximum
benefits of both the financial stability of the organization and the health of the community.
INSTRUCTIONS
 Using the scenario below, write a paper of at least 500 words and in current APA format
that is supported by 2 peer-reviewed, scholarly references and 1 instance of Biblical
integration.
You have just been named the first marketing director of the Bay Area Accountable Health
System. For 15 years, you served as the marketing and strategic planning director at Oakland
Alameda regional Hospital, a 250-bed inpatient facility with a busy emergency department and
one outpatient primary care satellite. The board of your new employer has asked you to provide a
brief overview of the 5 major aspects of your first-year marketing plan to the community that
will differentiate it as an ACS from other hospitals in the Bay Area.
 Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
 APA Format
 Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
 Acceptable sources
o Scholarly articles published within the last five years
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.