NAT10904002 Plan, conduct and optimise organic social media marketing

NAT10904002 Plan, conduct and optimise organic social media marketing :

10904NAT Diploma of Social Media Marketing

NAT10904002 Plan, conduct and optimise organic social media marketing

NAT10904002 Plan conduct and optimise organic social media marketing Assessment Task 1 Student Project Template

© Social Media College

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© Social Media College

1.1 Business Overview

Provide an overview of your chosen organisation by answering the questions below:

1. What is the name of the organisation?

2. What product(s) and/or service(s) does the organisation provide?

• Who are the target audience? What characteristics do they have?

4. How does the organisation provide its services? (e.g. online, wholesale, retail, etc.)

• Where is the organisation located? What geographies does it operate in?

1.2 Social Media Algorithms                   

Algorithm Factors	Impact
•	•
•	•
•	•
•	•

1.3 Platform Resources                         

Social Media Platform	Portal	Resources	Training
•	• • •	• • •	• • •
•	• • •	• • •	• • •

1.4 Business Accounts                            

Social Media Platform	Business Account Name	Marketing Feature	Benefit
•	•	•	•
		•	•
•	•	•	•
		•	•

1.5 Audience Demographic Data

NAT10904002 Planning conduct and optimise organic social media marketing

Facebook Page Likes

YouTube View Analytics

1.6 Audience Demographics            

Social Media Platform Insights	Location	Age Groups	Gender
Instagram Followers	• •	• •	• •
Facebook Page Likes	• •	• •	• •
YouTube View Analytics	• •	• •	• •

 1.7 Audience Demographic Data

Social Media Platform
Screenshot

1.8 Business Account Creation and Optimisation                     

Profile Feature	Profile Screenshot
•
•
•

2.1 Online Research                              

Social Media Platform and Target Audience Industry
Research Source	Account Name	Tactic and Key Success Factor	Application
•	•	•	•
•	•	•	•

NAT10904002 optimise social media Assessment

2.2 Organic Content Strategy       

Social Media Platform:
Placement	Content topic(s)	Format(s)	Source(s)	Frequency	Schedule	Purpose	Audience/ Buyer Stage(s)
•	•	•	•	•	•	•	•
	•	•	•			•
•	•	•	•	•	•	•	•
	•	•	•			•
•	•	•	•	•	•	•	•
	•	•	•			•
•	•	•	•	•	•	•	•
	•	•	•			•

 2.3 Pillar Content Creation                          

Content pillar topic	•
Long-form Content Format	•
Short-form Content Formats	• • •
Social Media Platforms	• • •

2.4 Software and Mobile Apps              

	Facebook	LinkedIn
Content creation	• •	• •
Data analysis	• •	• •
	•	•
Community management	•	•
Scheduling Software	• •	• •
	•	•

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