Need to do section 2 only
A 2000 word written report about the feasibility of the proposed phone application with recommendations for a business model (including the targeting of users and the raising of revenue from sponsors). The recommendations include design features, which would make the application more attractive and useful. This individual report incorporates research and findings from both candidates. The recommendations will be based on their combined data collection and analysis.
The Feasibility Study is an investigation whether a proposed phone application (intended for use by international students and the service industry in Australia) is practically feasible and/or financially viable.
Scenario:
At a project team meeting this week, the Director, Digital Research and Design, Mel Wisdom, mentioned that the organisation is investigating the Australian Education Market. Based on their research and subsequent inferences, Nickel-Byte Pty Ltd aims to design and launch a nationwide mobile and web application that can link users/customers (both international education providers and individual international students) with the latest information, experiences and services of owners/sponsors (Australian businesses and government departments of interest to the international student market).
One example use would be: advertising casual, short term employment for international students with a work permit. Or international students offering their labour skills per hour and location. Another example would be: listing cafes and accommodation with special discounts for international students. “Cheapest coffee today in Brisbane CBD’. Newly arrived students would also be interested in tourism discounts and up to date public transport information. Government departments could use the app to update international students about new regulations.
Mel mentioned that this proposed app is still at an early concept stage and the go ahead or ultimate design features of the app will largely depend on further information to be gathered. Mel asked you and another project team member (both of international student background) to do a feasibility study into the potential usefulness and viability of such a mobile application.
Mel Wisdom has given a 2 week timeframe for this feasibility study and wants a verbal progress report in one week’s time.
