Overview During this course, you have: Performed primary and secondary research.

Overview
During this course, you have:
Performed primary and secondary research.
Analyzed the industry for a consumer product.
Selected a product with unfulfilled potential.
Chosen a new product/market growth strategy.
Segmented the universe of potential consumers, targeted the most promising segment(s), and developed a competitive position for your product.
Created a customer persona.
Developed a creative brief.
Crafted a message.
Selected the most appropriate media.
Developed a draft execution.
It’s time to share your ideas and insights and show the producer how they can improve the sales of their product.
Action Items
Audience first: Think about what a group of decision-makers at your chosen producer would want to know about your proposal to increase the sales of their product.
From each of your previous assignments, distill the most important and relevant information.
Draft an outline of what you want to say (your script) and prepare PowerPoint slides to support that. You may use software other than PowerPoint, but be sure you can record all the required elements (voice, camera, and slides) and that your recording is in a format that everyone can view.Pro Tip: It is generally best to develop the script and the visuals at the same time.
Pro Tips for your script:Remember your audience (cereal producer decision-makers).
Highlights, not a complete re-telling
Recap and recommend
Do not tell the story of your journey.
Rehearse before you record.
Have a beginning, a middle, and an end.
An outline or list of bullet points of what you want to say is generally best.
A fully-written, word-for-word script tends to come off as flat and unnatural.
Pro Tips for your visuals:PowerPoint is for visual reinforcement. It should not be your script. Don’t read the slides to your audience.
Approximately 10 slides (there is no minimum or maximum)
Type size should be 30 point or higher.
Minimal verbiage per slide
Good contrast
Effective visuals (art)
Consistent visual theme
Time yourself as you rehearse the entire presentation at least twice.
Trim the content to approximately 7 minutes (give or take 2 minutes).
Record your presentation in PowerPoint, including your slides, your narration, and you (on video camera).Pro Tips for how to record your presentation:Open your slides. On the top of your PowerPoint screen, find the Slide Show dropdown tab, and click on Record Slide Show.
This will open a screen with your slides full screen and you on camera in the lower right corner. (Use the “Settings” at the top of your screen to make sure you have the right camera and microphone.)
Record your presentation (incl. slides, microphone, camera).Note: Don’t talk over the slide changes. Pause your narration slightly as you change slides.
In PowerPoint, select the “File” tab at the top left of your screen.
This will take you to a screen where you can compress the file size of your presentation. (HD 720 seems to work best for most presentations.)
Once the file(s) have compressed, save your recording with an easily identifiable name.
Watch your recording to decide if you’re satisfied.
Submit your best recording.