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Answer either question a or b AND either question c or d below. Number your answers, use a separate paragraph for each, but DON’T repeat the questions.
Why might B2B sales be a more financially rewarding career area than consumer sales?
Have you ever gone back to a specific store because of a particular salesperson? If you were in sales, what would you do to increase your likability factor?
Analyze the potential components of a total product offer represented in figure 14.1 (page 393). As a consumer, which of the components is the most important to you when deciding whether to buy something? Justify your selection.
List two short-term and two long-term pricing objectives. How are these marketing decisions interrelated?
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