Questions: Describe the annual seasonality of VCLA income or room demand. 1. Vie

Questions: Describe the annual seasonality of VCLA income or room demand. 1. View the Financial Statements. Students can review historical profit and loss (P&L) records to develop or describe the seasonality over the year. 2. Why do VCLA’s revenue spikes not always occur at the same time as maximum room demand? Students should understand the difference in timing between when the hotel collects the assessment and when the city actually deposits it in the VCLA’s account. Room demand is an example of a good indicator of when the hotel collects the income. 3. What is the average historical growth rate of VCLA revenue? Review the Forecast. The average historical growth rate is ?. However, growth since the inception of the operation is not sustainable. What should they do? 4. What would the sales growth rate be in an economic decline or upturn? Review Scenarios. Analyse the four scenarios for growth rate and marketing spending adjustment. 5. What financial and economic assumptions must be considered to develop the forecast? Review room supply may impact VCLA revenue and GDP data.