Research Discussion #3
In preparation for your team Case Study on True Religion Jeans, read the case study methods articles in this unit.
Discuss how you might approach the analysis of the case with the team? Will you assign roles by topic (differentiation, cost, strategy etc) or will you each review and compare your analyses as a team?
Skim the Case study in the text and consider the decisions that must be made and the implications of those decisions on the company’s future. What are some possible strategies and issues you can see for this company?
If you are the CEO, responsible for the outcomes of this decision, what risks do you need to consider?
Provide your first pass ideas and concerns about these company’s decisions in this discussion.
Professor’s guidance:: investigate how other apparel companies approach such decisions. What does their experience teach you? I also suggest you open a Google Document and/or sheets to keep group notes on this first pass so that in week 6 you know where to find your notes and can add to them over the coming weeks.
Here is a Deloitte report on the luxury fashion industry
NOTE:
Post your 500-700 word answers by Wednesday 11:55 pm to earn a maximum of 14 points.
Offer at least two 300-400 word comments (replies) to posts from your peers’ discussions by Sunday 11:55 pm to earn a maximum of 8 points each
Be sure to proofread carefully (Use Grammarly – the premium version! Make sure your writing score is more than 90) and cite your sources (APA 7.0 ed).
You will be graded using the following rubric and standards.
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