Scenario: Marketing Plan:
To create a PowerPoint presentation that outlines a marketing plan and public relations
campaign for a childcare center and to evaluate your PowerPoint presentation.
Scenario:
You are the new director of a childcare center that has had some marketing and public relations issues in the past. In the interest of making a fresh start, the board of directors has asked you to evaluate the strengths of the center and create a marketing plan. You will need to be prepared to present your marketing plan at the first board meeting of the year.
Focus Assignment:
1. Think about a childcare center that is familiar to you. Then imagine how you would market that center in light of its strengths and what you know about its socio-cultural context. Create at least a seven-page PowerPoint which summarize the highlights of your marketing plan. The 7-page requirement includes a cover page and reference page.
Self-Evaluation:
1. For each slide of your presentation (excluding the cover page and reference page)
a. Explain how this slide addresses the issues in the scenario.
b. Give evidence from the chapter supporting this slide (with citations).
2. Review the assessment rubric to see how your assignment and self-evaluation will be graded.
Be as creative as you wish to be
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Levels of Achievement
Criteria Outstanding Good Fair Needs Improvement
The ability to define organizational problems, gather data to generate alternative solutions and effectively qapply analytical solutions 75 to 75 points
Assignment is complete. Student provides an explicit case for the need of a marketing & public relations plan including a sources and includes all content areas 55 to 74 points
Assignment is complete. Student provides a marketing & public relations plan All content areas. 25 to 54 points
Assignment submitted has met only partial content of the required information. 0 to 24 points
Assignment is attempted. Writing is vague.
6d: Integrating knowledgeable, reflective, and critical perspectives on early education. 15 to 15 points
Student presents a persuasive case for the importance of creating a marketing & public relations plan within the ECE program. 12 to 14 points
Student presents a case of the importance of creating a marketing & public relations plan within the ECE program but it is lacking detail. 9 to 11 points
Student presents a case for only partial of the criteria, for creating a marketing plan within the ECE programs. 0 to 8 points
Student minimally addresses what the need for a marketing plan within an ECE program.
Professional
Communication: SS3 Grammar, spelling, sentence structure.
Proficiency in reading and writing.
Sources of all information obtained from course materials and researched resources. If known, proper APA use: in-text citations and references
preferred. 5 to 5 points
Polished responses; zero to one error: grammar, spelling and sentence structure. Sources of all information obtained from course materials and researched resources. 4 to 4 points
Clear responses; one to two errors: grammar, spelling and sentence structure. Sources of most information obtained from course materials and researched resources. 3 to 3 points
Adequate responses: maximum of four or five errors: grammar, spelling and sentence structure. Sources of some information obtained from course materials and researched resources. 0 to 2 points
Inadequate or poorly written responses: Six or more errors: grammar, spelling and sentence structure. Sources of information not provided.
Paper Length 5 to 5 points
7 pages 4 to 4 points
5- 6 pages 3 to 3 points
3-4 pages 0 to 2 points
1 – 2 pages
Scenario: Marketing Plan: To create a PowerPoint presentation that outlines a ma
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