This section provides the case narrative in story form. Broadly speaking, such a

This section provides the case narrative in story form. Broadly speaking, such a story will tend to include the following elements: Background: Provides enough context so the business issues being addressed can be understood by the reader from outside the domain of the case. Storyline: The narrative of the events taking place in the case. Outcome: The consequences of actions associated with the case In writing the case, authors should focus on making the narrative engaging, rather than on following any particular outline. Upon completing this section, the reader should have a clear understanding of the situation and outcomes described. Ideally, he or she should also have questions regarding the unexpected nature of some of these. 1-2 pages in length The summary of the key takeaways from the ECS. Normally, these should be under a page and should be sufficiently self-contained that a reader can jump to them and still understand them. 1-2 paragraphs