This semester we have learned about, discussed and practiced the application of

This semester we have learned about, discussed and practiced the application of event concepts related to conceptualization, planning, managing, operating and evaluating. At this point you should be able to comprehensively apply your knowledge to any event case and provide an analysis that shows your understanding and ability to apply what you have learned. We have worked on several events in varied groups this semester. It is important to understand some essential event concepts and application. For your Final Project you will demonstrate your knowledge, skills and abilities associated with the types of event development and management tasks we worked on this semester. Here is your job: 1) Develop an Event Concept and Theme 2) Determine an Event Purpose(s) 3) Set a Timeframe for the development and implementation of your event 4) Set an estimated Budget – What are your basic revenue lines and expenses 5) Decide on a Location – event venue or host site/community 6) Briefly summarize your stakeholders and audience/customer targets – estimate how many attendees you can anticipate for your event 7) Write three (3) goals with actionable objectives for the event. Remember that well-written goals and objectives should meet our 4 criteria. Objectives should be actionable and support goal achievement. Your goals should span your entire event. Goals must be Important/specific – Realistic – Timeframed – Measurable 8) Develop a Sponsorship overview for your event – What types of sponsors align with your event? What will you charge for sponsorship? How will you deliver exclusivity and a positive sponsor experience? 9) Create a Marketing & Promotional plan for your event – You should think about your channels, i.e. Social Media, Print, e-mail, text, etc. 10) Determine a way to evaluate the success of your event – How will you measure success? 11) Design three (3) presentation slides to accompany your Event Pitch – Your target audience for your pitch is the host community or venue – You will have 3 minutes to convince us that your event is a good idea to invest our resources in and partner on. Upload your presentation slides here in Canvas