You will post a minimum of 300 words for this journal assignment (attached) in response to the bulleted item(a) below. You addressed promotional strategy both in your reading and in the learning activity. Lamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG13: Principles of marketing. Cengage (chapters 15, 16, and 18). Now you will apply that knowledge to a product of your choice.
Checklist:
• Choose a product of your choice and critique the promotional strategy.
• What message is the sponsor trying to convey?
• How would you do it differently?
You will post a minimum of 300 words for this journal assignment (attached) in r
by
Tags:
