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Your digital marketing company is giving a presentation to a potential new client. The client, ModX, specializes in modern home furnishings that are handmade. Only two years old, ModX is

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MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) – CBE Online Course – 2024 Spring Quarter

Deliverable 3 – Content Marketing Presentation

Deliverable 3 – Content Marketing Presentation

Assignment Content

  1. Competency
    Describe content marketing distribution strategies, cycles, and new content marketing technologies.
    Student Success Criteria
    View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
    Scenario
    Your digital marketing company is giving a presentation to a potential new client. The client, ModX, specializes in modern home furnishings that are handmade. Only two years old, ModX is the dream of two college friends. Due to sales quadrupling in the past year, ModX recently transitioned from Etsy to Amazon sales. Their website is fairly basic and the only other online presence they have is a Facebook page. Due to the influx of sales, ModX is prepared to spend some money on increasing their online presence.
    Instructions
    Your task is to make a PowerPoint presentation with Speaker Notes that will explain why ModX should create more online content and how the company ought to distribute it. The presentation should include details about the following:
    • Summarize why online content is important
    • Identify and describe at least two potential target markets
    • Explain why auditing their existing online content is needed
    • Suggest at least two specific online channels for content distribution and explain why they are important
    • Explain at least one content idea to be offered on each channel recommended
    • Describe at least three KPIs to consider monitoring with the channels
    • Offer a suggested schedule for content release
    • Your PowerPoint presentation should contain professional language and use proper spelling and grammar. If references are used, they must be cited and listed in APA format on a reference slide at the end of the presentation.
      Resources
    • Library Resources
    • Consumers & Demographics Resources: https://guides.rasmussen.edu/business/consumerdemographics
    • Discovery (articles & ebooks):
    • First Research (industry information):
    • APA Guide
    • Visit the PowerPoint tab of the Business Writing Guide for help with speaker notes, citing your sources, and basic PowerPoint support.

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